VALUE PROPOSITION

Our target market is the middle to low income earners and we have seen tremendous growth in this space over the last five years. As people age, their medical aid costs rise and this tends to increase the monthly contributions. Our average beneficiary age and pension ratio are much lower than those of the vast majority of open schemes in the medical aid industry. Bonitas exists for the benefit of its members and we believe that the most important consideration when designing and costing benefit options is value-for-money, something the medical aid industry is grappling with. The industry is consolidating as more and more schemes struggle to pay claims. Our GP Network initiative is aimed at managing claims and improving the quality of healthcare service the member receives.With R2.3-billion in reserves and a solvency ratio of 36.5 percent Bonitas members can be assured that their claims will be honoured timeously and efficiently. We are a medical aid company that covers the whole spectrum from the cleaner to the CEO.

We offer the following options:
Standard option – this option is the flagship of the Fund and still offers the old tried and tested reliable traditional benefits which are simple to understand by all of our members and potential members. This option is like all other Bonitas options; very transparent, you get what you buy. The majority of the Bonitas members are in this option.
Primary option – this option is targeted at lower income members. It has benefits that are similar to the Standard option with lower limits than that of the Standard option. This option offers value for money and is the second biggest option in the Fund.
BonSave option – this option is aimed at the young, healthy and upwardly mobile members, who can afford to pay for the day-to-day benefits out of their savings but want peace of mind in terms of major medical expenses.
BonCap option – Boncap is a low cost capitated option which is targeted at low income earners and union members. It is restricted in terms of general practitioners; the member can only use doctors that are in the capitation agreement. BonComprehensive option – this option is the new generation top-of-the-range option which is targeted at the high income earners and decision makers in organisations. BonEssential – this is a hospital cover, and pricing and benefits of the option have been revised to make it attractive as a hospital cover.

Bonitas Medical Fund IS OUR PARTNER IN          

Johannesburggerhardve@bonitas.org.za+27 (0)11 262 7000http://www.bonitas.co.za
STATISTICS / DEMOGRAPHICS / HISTORY

Year founded:1982
Trade affiliations: BHF, IFHP
Memberships: BMF, BHF, IFHP
Strategic partnerships: Medscheme, PPN, Denis, Primecure, Netcare 911, Aid for Aids, Faranani Health Solutions, Pharmacy Direct

 

 

 

 

 

BUSINESS & FINANCE

Turnover: R6.1-billion
Operating profit: R437.6-million
Net profit: R156.7-million
Reserves: R2.3-billion (36,5%) as at December 2010
Financial year-end: 31 December 2011
Approximate market share: Estimated at 12% of membership
Bank: Nedbank
Accountants: KPMG
Current customer base: 274 501 and 610 000 beneficiaries as at the end of December 2011
Major accounts / key clients: Eskom, Telkom, Local Government, Kumba Iron Ore, VWSA, Anglo Platinum

NATURE OF BUSINESS

Description of activity: Medical Scheme
Products/services offered: Standard Option, Primary Option; BonSave; BonCap; BonComprehensive; BonEssential
Export activity: We are a proudly South African company and believe we still have a lot of ground to cover in South Africa

CONTRACTS & AWARDS

Recent awards: African Access National Business Customer Service Award 2009
Recent major contracts: JIC Mining

TRAINING & CSI

Training programmes: Product training; financial planning; CRM, business intelligence
Empowerment initiatives: Wildlands Tree-preneurs
CSI initiatives: Wildlands Trust, Comrades and Tree Planting Initiative

EMPOWERMENT STATUS

Black Empowerment Level: shareholding: >50.1% black shareholding
Gender Empowerment Level: >25.1%-50% female shareholding
Executive directors/senior management: >50.1% black executive directors
Black Empowerment – total staff: >50.1% female executive directors

FAST FACTS

1. Proud 30-year heritage of providing value-for- money healthcare
2. Second largest open medical scheme in SA
3. Beneficiary base of 610 000
4. Prides itself on social investment sponsorships that uplift communities

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