Established by award-winning personnel, Exp gives marketers a results-orientated and truly South African alternative to existing international sponsorship/event marketing agencies. The company places the sponsored property at the centre of brand building, using the marketing platform to launch a myriad of communication activities. Exp South Africa is the only South African sponsorship agency that combines sponsorship and experiential marketing when devising a strategy. The company’s vision is to be its clients’ number one partner by breathing life into their brands through innovation (big ideas), inspiration and partnerships.The mission of Exp South Africa is to bring brands to life. With premises in Johannesburg, Durban and Cape Town, our South African coverage is thorough. As part of the Exp Africa network, Exp has multiple offices present in 12 countries across Africa, which enables the agency to activate brands in 22 countries.To this end, Exp SA has delivered successful projects in Africa, including the 2010 FIFA World Cup™ , Coca-Cola World Cup Trophy Tour (Africa) including Kenya, Swaziland, Botswana, Lesotho, Namibia, Zimbabwe, Zambia, Malawi, Uganda, Tanzania, Ghana, and Senegal as well as the premier soccer league, Swaziland National Team and 2010 FIFA World Cup™ activations for MTN in Swaziland. Based on billings in the sponsorship marketing industry in South Africa, Exp Sponsorship enjoys a substantial market share with its competitors. Despite the residual effects of the global economic crisis, the sponsorship marketing industry in South Africa is seeing an increase in spend invested as a direct result of the 2010 FIFA World Cup™. The past 24 months have seen increases in leverage budgets and additional rights purchased, all with the aim of heightening brand awareness during this time.Exp has secured additional and non-traditional business, directly relating to the 2010 FIFA World Cup™, from both local and international brands. 549 5340


Year founded: October 2004
Founding members: Justin Sampson, Sandile Ndzekeli and Exp Group
Employees: 47 permanent, 51 contracted
Branches: Three – Johannesburg, Cape Town, Durban
Trade affiliations: Marc Group
Strategic partnerships: Sphere Network


Turnover: R96 041 257
Operating profit: R4 794 746
Net profit: R4 603 756 (before taxation)
Net profit: R3 140 932 (after taxation)
Financial year-end: December
Approximate market share: 20.03%
Holding company: Experiential Marketing (Pty) Ltd
Bank: Absa
Accountants: Deloitte & Touche
Key clients: Absa, ASA, MTN, Nestle, SAB, Sasol, SBK, TDK, Samsung, Swazi MTN, NBA


Awards: 2009 – AdReview Marketing Services Company of the Year; AdFocus Sponsorship Agency of the Year; Marketing Excellence Awards Gold – Nestle Milo Champions Tournament: Medium Budget, Sport; Marketing Excellence Awards Gold â- Absa KKNK, Large Budget, Arts & Culture; Marketing Excellence Awards Silver – Absa Design Indaba: Small Budget, Arts & Culture Major contracts: Coca-Cola World Cup Trophy Tour (Africa), MTN Last Fan Standing (2010 World Cup Promotion)


Training programmes: External training as required
CSI initiatives: Supports Reach for a Dream


Black Empowerment Level: shareholding: 5%-25% / executive directors/senior management: 5%-25% / total staff: 25.1%-50%

Gender Empowerment Level: shareholding: 5%-25% / executive directors/senior management: 5%-25% / total staff: 25.1%-50% BEE contribution level: Level 6 – BEEOnline

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