To deliver commercially sustainable world-class air passenger and aviation services in South Africa, the African continent and our tourism and trading partners.
To be Africa’s Leading World-Class Airline.The values that drive the achievement of the vision and realisation of our mission are outlined below
Adopting a zero defect philosophy and striving for zero safety incidents through proper training, work practices, risk management and adherence to safety regulations at all times.
Striving to meet the unique needs of our customers (internal and external) by tailoring each interaction to suit their specific needs.
Practising the highest standards of ethical behaviour in all lines of work and maintaining credibility by ensuring that SAA’s actions consistently match its words.
VALUING OUR PEOPLE
SAA is committed to their satisfaction, development and well-being by treating them with respect, dignity and fairness.
Taking responsibility for individual and team actions, decisions and results by establishing clear plans and goals and measuring progress against them.
EXCELLENCE IN PERFORMANCE
Setting goals beyond the best, reinforcing highquality performance standards and achieving excellence by implementing best practices
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