About Truworths International Limited

Welcome to Truworths, one of South Africa’s leading fashion retailers, with over 728 stores in South Africa and 49 in the rest of Africa.

Truworths forms part of Truworths International, an investment holding company listed on the JSE, whose companies are engaged in the retailing of fashion apparel and accessories. The Truworths International Retail Group incorporates Identity, YDE and Uzzi.


The Truworths business model is driven by a philosophy that has been developed and refined over many years in pursuit of a unique approach to achieve sustainable growth in the complex and fast-moving retail fashion environment.

A major asset in this pursuit has been the strength of the Truworths brand, which represents an innovative, South African interpretation of fashion trends and attractive styling, competitive with the highest international standards, to youthful, fashionable consumers.


1. Innovation and Passion – You approach your work with passion, energy and enthusiasm, regularly going the extra mile. You are creative and innovative driving newness and continuous improvements, putting your heart into what you do and so bringing your best to your team.

2. Encouraged to learn and to share – You are encouraged to be open to opportunities to learn by being receptive to others’ input. You abundantly share ideas, knowledge and resources. You are willing to invest in your future potential and that of others by driving your own development and supporting others to do the same. By doing this you contribute to the future success of the business.


Youthful fashionable South Africans want to look attractive and to feel successful and confident. Truworths entices them into exciting and visually appealing retail emporiums which are staffed by passionate and knowledgeable team members and which offer wide ranges of curated and tasteful fashion of superb quality and intrinsic value. The ranges of unique aspirational fashionable brands are an innovative and adventurous blend of colour, fabric and fashion styling.


Vision for Customers

“Truworths helps me look attractive and feel successful and confident. Shopping at Truworths is exciting because it offers wide ranges of curated and tasteful fashion of superb quality and intrinsic value in retail emporiums that are visually appealing and are staffed by passionate and knowledgeable staff.”
Vision for Shareholders

“We are long term investors in Truworths because we trust in management’s capacity to execute innovative strategies which deliver significant value over time.”
Vision for Employees

“I am totally committed because my team members and I are encouraged to contribute innovatively and celebrate and reward excellence in contribution.”


Truworths International currently comprises Truworths Limited and the international franchise operations.

Truworths Limited is a leading South African retailer of fashion merchandise. The operation has developed a range of specialised retail formats including Truworths Woman, Truworths Man, Daniel Hechter, Inwear and LTD. Key to Truworths’ success has been the development of stores as brands and brands as stores. Truworths has become the destination of choice for fashionable individuals in search of quality fashion that makes them look attractive and successful, and feel enthused with confidence.

Contact Details

Online shopping

+27 87 285 9401

Customer service
+27 21 460 2300


1 Mostert Street, CBD, Cape Town, 8001

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