Building your profile in the business world

Human behaviourist Dr John Demartini explains how to build an effective business profile that reflects your ultimate potential.

It’s a fact of life: you will receive exactly what you feel you deserve, no more and no less. Building your profile in business is no different. It is about allowing yourself to become a reflection of your ultimate potential. While many people promote specific techniques and strategies for getting noticed by senior peers and prospective clients, I believe that if you push yourself to be your own personal best, the people around you will start to admire and follow you.

When I was 17 years old, I met an inspiring 93-year-old man who changed my life. He did this by drawing out of me a profound and inspiring vision of my destiny that elevated my true worth and transformed my beliefs about what was possible for me. He taught me that when you can see it, you can be it. That extraordinary man gave me the affirmation, “I am a genius and I apply my wisdom”, and told me to say this every day for the rest of my life. Even though I was a near-illiterate young surfer at the time, I trusted him and diligently followed his guidance. I have never missed a day of saying that affirmation since then, and I know that this is one of the major reasons why I am where I am and who I am today.

What you believe and what you tell yourself have a tremendous impact on what happens to you and what kind of life you will lead. You create your own destiny. You write the script of your life with every thought. The greater your self-worth and love, the more prosperity and success you will achieve.

Self-worth builds both creativity and courage. If you have great self-worth, you will never have to worry about having a job, because people are spontaneously drawn to this quality and want to employ or work for those who have it. People who complain that the world is unfair or unjust because others have so much while they have so little create that particular situation themselves. Only they can change it. The world is fair; you receive what you give. If you’re not receiving in abundance, it’s because you’re not giving in abundance.

You either have results or excuses, and these are mutually exclusive. If you take responsibility for your life and ask quality questions about how to fulfill it, you become a magnet for opportunities. People and money are irresistibly drawn to energy, enthusiasm and certainty.

You are the master of what you love and the slave to what you don’t.

A few of the primary keys to becoming your best include having a clear intent or purpose, a truly inspiring vision, a grand message to share, a genuine social calling and a targeted niche to serve. From these initial basics arise the primary strategic objectives you would love to accomplish or achieve, as well as a plan for implementing them. But before these objectives can be met, you have to master your mind.

True business leaders are those who are congruent and integrated, and who can organise and lead their inner parts purposefully. Once leaders govern themselves, they can govern others.