Creating effective social media strategies, the right way.

The ever-growing digital era is upon us and it’s moving at a very fast pace. One of the most important aspects of winning this digital war is to make sure you’ve developed a clear strategy. Leading through-the-line advertising agency, Decimal Agency, takes us through the top five points to consider when developing a successful social media strategy for your business.

Set goals

The first step to building an effective social media strategy is to set yourself goals. Ask yourself what it is you want to achieve for your brand, and figure out what you want to gain out of social media at large.

In today’s digital world, brands should strive to set goals that are attainable. For example, aiming to gain a million new Instagram followers in 2019 isn’t going to happen, unless you’re a celebrity or your brand is guaranteed to change the world. By tackling smaller, more realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable.


Your audience is your third kidney…essential! Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical. Define them, communicate with them and build your brand with them.


Engagement metrics are essential for building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but there are some additional metrics to keep an eye on in 2019: reach, clicks, engagement, hashtags, organic vs paid and sentiment.

Before you start creating content, you should have a good idea of what your competitors are up to. Learn from their mistakes and avoid making the same.


It’s a saying that has been used in the world of advertising one too many times, but there’s truth in it. Content is indeed king! Yes, we are a data-conscious nation, but the need for brands to produce video content is greater than ever. Across all networks, social media video content is among the most viewed and shared, hands-down. Facebook and Instagram, in particular, are pushing video hard right now, which is notable given how their respective algorithms will continue to evolve in 2019. From live, long-form videos, to short, looping videos, our audiences are increasingly consuming and sharing video content.