Quick-fire Q&A with Ken Varejes

Headed by seasoned businessman and entrepreneur Ken Varejes as CEO, Nfinity is an innovation hub building, nourishing and elevating existing media and communications focused businesses. Nfinity is well placed for established entrepreneurs to grow and better their businesses under the guidance of Ken and his experienced management team, each a specialist in their own field. Each of the Nfinity businesses, together with their respective management teams, leans on the guidance of Ken and the experience that he has accumulated over three decades of leading businesses in the advertising and media marketplace since 1987.

Describe your leadership style
I don’t interfere in the running of the different businesses under the Nfinity group as each MD of each business runs their own ship. So in essence I try and get the best out of each leader of the different businesses by working around their own strengths and weaknesses and attempting to bolster and assist to make them better operators / leaders of their respective businesses. There is no one brush that one can manage with. So a different brush is needed per MD. That has really worked for me over the many years that I have looked after different groups of media companies that I have looked after.

Your top tip to beat procrastination?
We have a focused strategy document on each business which we go through on a monthly basis to ensure that the top five items are focused on. This ensures that we don’t procrastinate on any key issues. We don’t put much resource on all the other identified action points as if we achieve the top five then we will mostly achieve what we set out to do.

Favourite getaway destination?
Prague and Israel – both great spaces for families to enjoy

Who or what inspires you?
The management team that I work with every day. They have an insatiable appetite to develop new businesses and make them successful. I might add that they have great passion to be successful and that in itself is inspiring.

Your one wish for South Africa?
That Government focuses on entrepreneurship and creates an environment where this can flourish. Giving people the means to learn how to form companies and understand the basics of what is required to keep a business going. This help and encouragement would ensure that we as a country dramatically reduce unemployment and thrive as a vibrant society. Presently there is no drive by Government to make this a reality. It should be done in conjunction with existing entrepreneurs who can help and mentor. It does need Government to start the process and provide the correct incentives to make this flourish.

If you could have any 3 people over for dinner, who would they be and what would you serve?
Elon Musk, Warren Buffet and Jeff Bezos. I would serve traditional SA food to showcase our great heritage and unique culture.

What is the one thing most people don’t know about you?
I have three amazing children – all very different in their outlook on life and are positive human beings. The eldest having his own business and my middle one now doing her accounting articles to finalise becoming a CA. The youngest is in Grade 12 and has a passion for creativity. So all in all I’m a proud dad.

What would you do with an extra hour in your day?
Wow what a question – I love it. Historically I would have said an extra hour for work but now I would focus on learning more.