Quick-fire Q&A with Chris Ogden

From strategic manager to software developer, Chris’ business mind and experience allows him and his team to take real-world problems and design solutions that deliver value. Having been thrown in the deep end when his business partner passed away, Chris’ entrepreneurial skills had to take off and led him to take the lead. Chris’ role of managing director has seen him focus more on the development of his company, its operational management, and market understanding to enable the delivery of real solutions which are innovative and add value.

Describe your leadership style.
I shoot from the hip. If I had to define it, I would say lead from the front. Fair but also driven by targets and deliverables balanced by a hefty dose of pragmatism.

Your top tip to beat procrastination?
Don’t procrastinate. Deliver on commitments, define your goals, be realistic, and, most importantly, be true to your word.

Favourite getaway destination?
The beach or alongside a river would be two of my top destinations, although I equally appreciate a long distance motorcycle adventure.

Who or what inspires you?
My mentor, family and incredibly committed employees.

Your one wish for South Africa?
That all races are treated equally. I am not a visionary, but if we all aimed towards the same goals, nothing could stop us as a collective, but we need get over some hurdles before that can happen.

If you could have any 3 people over for dinner, who would they be and what would you serve?
Tony Hsieh, Dalai Lama and Jeff Bezos. I would serve us lamb in a weber.

What five pieces of advice would you give to aspiring young business starters?

  • Find your gap and do the homework to ensure this is a relevant gap and people will pay you for it.
  • Don’t sweat the small stuff.
  • Create a business where you surround yourself with smarter, harder working people or else you will end up doing everyone’s jobs yourself.
  • Budget, set goals and plan strategy to meets those budgets and expectations.
  • Have fun. This is a long haul journey, be ensure what you are doing motivates and inspires you or the business will die with your passion.


  • What is the one thing most people don’t know about you?
    I am an avid motorcyclist and if I don’t give this passion attention I get really frustrated.

    What would you do with an extra hour in your day?
    More time for strategy and the implementation of that strategy.